Company History

Established in 2001, NStyle International is recognized as one of the region’s largest organically grown companies in the beauty sector offering premium beauty and grooming services to the over 50,000 male and female consumers that visit one of its stores spanning Bahrain, Kuwait, Jordan, UAE & Canada on a monthly basis. The company currently operates 25 branches and heralded in its global expansion into North America with a store opening in Montreal, Canada in November 2012 as part of its strategic growth into global markets via wholly owned and franchised stores.

Further testament to the brand positioning is its premium store locations that are strategically located adjacent to global luxury fashion brands in leading shopping destinations, designed to cater for the A/B male & female consumers and to further cement the brand signature – luxury pampering, convenient & premium locations & unrivaled service. .

The company’s massive brand recognition and success is evident in its extensive audience reach on social media, including Facebook that presently encompasses a fan base of over 400,000 for NStyle Nail Lounge Middle East, 25,000 for NStyle Nail Lounge Canada and over 35,000 for Urban Male Lounge, further cementing the company’s marketing success in reaching its mass customer base.

Such figures position NStyle International as a definite market leader and set an industry benchmark as evident in the numerous awards the company has received to date including being awarded CSR Label by the Dubai Chamber recognizing the companies best practices in the areas of sustainability and CSR practices impacting employees, clients, community and the environment & being awarded Superbrand status & bagging coveted awards by Forbes Magazine, Arabian Business, Dubai Quality Group, Gulf Capital AMEInfo, VIVA Magazine, RetailME Magazine, Dubai Municipality, What’s On Awards. 

NStyle International presently employs over 600 employees and a 100 strong head office team that offers turn key and full operational support across all business functions to its franchised and wholly owned stores. The company has achieved rapid organic growth, market share regionally and internationally and heralding in a highly profitable business model attracting franchise requests on a global stage and will be announcing key strategic master franchises in first quarter of 2014 and is on track to achieving its ambitious gaol of doubling its stores by end of 2014.

In March 2011, the company successfully launched its own nail polish and beauty line which is retailed across the company’s stores and successfully entered into distribution by supplying regional suppliers and wholesalers, hence tapping into the multibillion dollar beauty distribution industry and competing head to head with global brands. Manufactured by a leading nail polish manufacturer in the USA and using the latest certified technologies, the nail polishes were developed with chip resistance, flawless coverage and a long lasting glossy finish in mind. A testament to the brand’s quality and instant recognition was its winning the Bronze and Gold awards in the prestigious VIVA Beauty Awards under the Best Nail Lacquer category in two consecutive years beating highly acclaimed international brands to to bag the top prize and spearheading the company’s distribution arm. 

Company Mission Statement: Through our shared commitment to excellence, we wish to create an environment where we exceed our customer’s expectations and offer unparalleled service that offers each individual customer a haven to relax, unwind and attain inner & outer beauty and walk out & face the world iNStyle!

NStyle International Core Values

• The customer experience is at the Core of what we do
o We are in business solely to serve our customers

• We promote from within as our people are our jewels
o They make it happen and drive us towards success

• We give back to the community
o We seek to make a difference in the lives of the under privileged as it makes our work more meaningful & drives our commitment

• We have a passion for excellence
o Passion fuels our commitment to continue to improve, excel and exceed expectations

• We want to defy expectations, surprise & delight our customers and colleagues
o We want to delight our customers with their store experience & make a positive impact on their day
o We are committed to surprise & delight our colleagues with our acts and words of kindness & make a positive impact on their day

• Integrity, Respect & honesty 
o We are committed to doing what is right without exception

NStyle International’s CSR Mission Statement:

Our Corporate Social Responsibility (CSR) principles are driving growth in a way that aims to be economically efficient, socially fair and environmentally sustainable. For us, the business benefit is clear. By adopting these principles, we elevate our reputation, brand perception and business potential. To be truly effective, these principles must be adopted by the entire NStyle team and reflected in the work undertaken by the organization to benefit the well being of the community as a whole.
Through the involvement of our employees and commitment to the companies CSR principles, we will be able to attain our goals in conserving energy and water resources, reducing the waste going to landfill, and contributing to the community in which we work.