Our Story

Such figures position NStyle International as a definite market leader and set an industry benchmark as evident in the numerous awards the company has received to date including being awarded CSR Label by the Dubai Chamber recognizing the companies best practices in the areas of sustainability and CSR practices impacting employees, clients, community and the environment & being awarded Superbrand status & bagging coveted awards by Forbes Magazine, Arabian Business, Dubai Quality Group, Gulf Capital AMEInfo, VIVA Magazine, RetailME Magazine, Dubai Municipality, What’s On Awards.

In March 2011, the company successfully launched its own nail polish and beauty line which is retailed across the company’s stores and successfully entered into distribution by supplying regional suppliers and wholesalers, hence tapping into the multibillion dollar beauty distribution industry and competing head to head with global brands. Manufactured by a leading nail polish manufacturer in the USA and using the latest certified technologies, the nail polishes were developed with chip resistance, flawless coverage and a long lasting glossy finish in mind. A testament to the brand’s quality and instant recognition was its winning the Bronze and Gold awards in the prestigious VIVA Beauty Awards under the Best Nail Lacquer category in two consecutive years beating highly acclaimed international brands to to bag the top prize and spearheading the company’s distribution arm.