Lama Bazzari, CEO & Founder, NStyle International.
It is at the early stages of setting up NStyle International that I saw firsthand where true beauty lies and it undoubtedly lies in giving back to the underprivileged in the communities our stores operated from. It was within a few months into launching NStyle International that we spearheaded our first grass roots initiative with a tie up with the Ministry of Labor in Bahrain in early 2002 that kicked off our training platform allowing us to train hundreds of impoverished women in the field of beauty, to become beauticians offering them a skill that can generate monthly income, enabling them to support their families.
The results were outstanding as these courageous and inspiring women tapped into their own entrepreneurial spirit and launched small businesses of their own, often out of their homes & local communities that allowed them to generate sufficient income to support their families empowering them to lift themselves out of poverty. Seeing tangible results in Bahrain empowered our commitment to expand our training and micro finance related initiatives regionally that has foreseen the training of more than 1,000 impoverished women to date.
I wholeheartedly believe that if an underprivileged woman is offered the possibility of running a small business and making money, the income she generates goes back into the well being of her family and the entire community benefits in the long term and this has been the back bone of my business and personal objective ever since launching the company a decade ago.
We continue to expand our official program of corporate social responsibility by donating funds to notable charities such as Dubai Cares & PCRF with full proceeds of tow NStyle nail polishes that were introduced and named respectively after these charities and their great work in offering education to impoverished girls across Africa and Asia and assistance to children with dire medical disorders that live in combat zones.
We have also introduced three polishes dedicated to women battling breast cancer with proceeds going towards a regional charity that raises awareness and offers medical assistance.
I believe financial success, social responsibility & human consciousness and are all just facets of the same gem and that every individual needs to do their part in contributing to the betterment of society no matter how small or large these initiatives are. It’s all about philanthropy, community, and the common objective of giving back.
A decade after setting up NStyle International, I look back at my journey as an Arab female entrepreneur and feel blessed to have been able to give back along the way to the underprivileged across the communities we operated from and work closely with a range of honorable causes.
At the end of the day, it is the good you do for humanity that deserves praise and I wish to continue on my path of leaving a positive impact & footprint in the lives of others as that is where true beauty lies.
CEO
To learn more about our Give N Style CSR initiatives or wish to support any of our platforms, please contact us at info@nstyleintl.com
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